The internet has a way of accelerating things. You can publish in seconds, become famous overnight, go viral in a week.
Just because you’re moving faster, though, doesn’t mean you’ll necessarily reach your destination any quicker.
Take trust, for example. You might have made a splash with your first dozen blog posts, but you won’t earn my trust in a week. That takes months and years of consistency, reliability, and similarly unglamorous things.
In the same way, you might be able to hook 1,000 strangers with a catchy headline – but you won’t earn their lasting attention so quickly.
Some things – respect, trust, love, attention – take just as long to earn now as they did when people were broadcasting in the 1950′s, or writing a newspaper column a decade ago.
Why?
Because these are things that move at the speed of humanity. And, when it comes to the fundamentals of human connection, we remain the same today as we always have been.
Accelerate the way in which you’re delivering the information all you want, but as long as there’s a human being at the other end, some things – the things that really matter – will always take time to earn.