When we’re together in a group, my friends play a game called ‘The 5-second rule’.
The premise is simple: if one of the group notices you on the phone and points it out to the group – whether you’re mid-call, halfway through a text, or browsing the web – you have 5 seconds in which to put the phone away.
You’re welcome to go elsewhere and resume what you were doing, but the principle remains: you’re either here or you’re there. You can’t be both.
With Mountain & Pacific, I can build as big a business as I’ll ever need while still working on a one-to-one metric. I never need to reach a size where I lose the ability to interact with each reader individually. Knowing that, I can focus on the personal interactions. I can be ‘here’ without worrying about all those readers I could be chasing elsewhere.
If I ever catch myself trying to be in two places at once – drifting away from an email, for example, to broadcast on Twitter – I impose the 5-second rule. Pick one, Thom, and do it absolutely.
Might be worth a try.