As a creator online, you’re faced with a fundamental choice in the way you work: breadth or depth?
Breadth is seductive, because you can put a number on it. 1,000 new subscribers in a day, 10,000 people on an email list, 30,000 followers on Twitter. The bigger the numbers, the better you’re doing.
Depth, on the other hand, is harder to measure.
There’s no metric for how devoted people are to your work, no Google analytic for how much they loved your latest publication.
Those who know about this sort of thing, though, are betting on depth as the way to win online. Breadth is getting harder and harder to achieve. The depth economy, on the other hand, is growing by the day.
In everything I do through Mountain & Pacific, I’m striving for depth.
The way I blog, the way I tweet, the way I run the magazines – none of them are going to go viral or get me the instant gratification of breadth. They’re all created for the passionate few, for those who want to know more and to explore these ideas in detail.
Where do you stand? Are you betting on breadth, or embracing the depth economy?