You might have been following along with the release of the new Basecamp over at 37signals.
If so, you’ll have seen dozens of blog posts about the process of putting the product together. The decisions that went into it. The highs. The lows. The launch.
Because Basecamp itself was an interesting project on which to work, there were plenty of things about which to blog.
Your blog is something of a barometer. If you’re overflowing with ideas, news, and observations, then the chances are good that you’re doing interesting things beyond that blog. You’re learning, you’re doing exciting work, you’re on an adventure.
Whenever you get stuck for a blog post, then, take it as a sign of a bigger malaise.
If you can’t find anything interesting to say about what you’re doing, maybe it’s because you need to do more interesting stuff.